Wavelength is a creator economy investor and growth partner. We invest in, support and acquire creators, athletes, creator-led businesses and media IP with the potential to scale.
We take minority, majority and joint-venture positions and bring more than capital. We combine investment with media, social distribution, marketing, commercial partnerships, IP development, licensing and growth support to help build bigger audiences, stronger revenues and more valuable businesses.
Capital. Operating expertise. Media. Growth.
We invest where we believe Wavelength can materially accelerate growth and create long-term value.
Supercar Blondie has evolved from an individual automotive creator into a global automotive media and entertainment brand, with content spanning rare and exclusive vehicles, new car launches, concept cars, automotive technology, luxury, travel and extraordinary experiences. With more than 128M followers and over 2B monthly views, the brand has built a highly engaged global audience around automotive, innovation and premium lifestyle content.
For brands, the opportunity goes beyond reach. Supercar Blondie combines global audience scale, automotive authority, exclusive access, creator-led storytelling and high-production content to create campaigns designed for modern social and digital audiences. The audience extends beyond traditional automotive media, creating opportunities across automotive, luxury, technology, aviation, travel, mobility and premium consumer products.
Wavelength works with brands and agencies to identify and deliver the right commercial opportunity, from individual campaigns and product launches to larger integrated partnerships combining content, creators, advertising, sponsorship and distribution
We work with brands, destinations, events and licensing partners to develop high impact commercial campaigns across:
Strategic partnerships connecting brands with Supercar Blondie's global automotive, technology, luxury and lifestyle audience.
Premium advertising, sponsorships and brand integrations across the Supercar Blondie and SB Media ecosystem.
Social-first content and original productions built around the brand, audience and campaign objective.
High-impact storytelling for new vehicles, products, technology and experiences.
Supercar Blondie-led campaigns, with wider creator opportunities available across the SB Media ecosystem where relevant.
Selected licensing, product collaboration, merchandising and IP opportunities connected to the Supercar Blondie brand and wider ecosystem.
Supercar Blondie has worked with major brands including Bugatti, Koenigsegg, Jacob & Co. and Microsoft, Aston Martin, Rivian, Surfshark and Thrustmaster, alongside a growing portfolio of technology, travel, consumer products and luxury partnerships.
Recent licensing partnerships and product collaborations have included m and Hot Wheels / Mattel, demonstrating the potential to extend the brand beyond social content into products and commercial collaborations.
A few recent campaign results demonstrating large-scale performance across brand partnerships, include:
Full case studies with detailed Campaign Results available on request.
Tell us about your brand, campaign objectives, intended audience, target markets and preferred timing.
Wavelength can assess the proposed opportunity and discuss whether it is appropriate to take forward.
Where an opportunity is suitable, the next step is to discuss potential creative approaches, relevant platforms, deliverables, rights, timing and commercial requirements.
Any proposal remains subject to availability, partner approval, contractual agreement and confirmation of campaign terms.
Whether you are launching a new vehicle, promoting new technology, building a luxury campaign, interested in sponsorship, creating branded content or exploring licensing and merchandising, Wavelength will work with you to design, develop and activate the right commercial opportunity with you.
As the commercial development partner to Supercar Blondie Wavelength connects brands and agencies with partnership opportunities ranging from focused social activations to larger integrated campaigns combining content, creators, advertising, sponsorship and distribution.
For Super Car Blondie brand partnerships, advertising, sponsorship, branded content, product launches, creator campaigns, licensing, merchandising and commercial collaborations, contact Wavelength.
Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
