What is Wavelength Studios?
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Wavelength Studios is the production and studio division of Wavelength, a sports media, marketing and talent company based in London and Los Angeles. It develops, produces, funds and distributes original series, formats, films and branded entertainment in sport, adventure, travel, automotive and health and fitness, combining traditional production with AI production.
What is hybrid production?
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Hybrid production combines traditional filmmaking (real people, real locations, cameras, crews, editors) with AI production tools in the same project. At Wavelength Studios, athletes and creators are filmed for real, and AI is used to build worlds, effects and visuals around them, develop ideas faster and create versions for different platforms and markets.
Does Wavelength Studios use AI to replace crews, athletes or actors?
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No. Our productions are human-led. Directors, producers, editors and real talent lead every project, and AI is used to extend what they can do. Where a real performance or documentary credibility matters, real footage and real people stay at the centre.
What types of content does Wavelength Studios produce?
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We produce original sports series and documentaries, adventure and travel series, automotive entertainment, health and fitness formats, micro-dramas and vertical series, animated series, branded entertainment and sponsor-funded content, and live and event content. We work across TV, streaming, YouTube, social platforms and micro-drama apps.
What makes Wavelength Studios different from other production companies?
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Most production companies make content. Wavelength Studios brings everything a project needs together: hybrid AI and traditional production, direct access to athletes and creators through Wavelength's talent agency, built-in distribution through our own social network, audience testing, packaging and funding. We also co-develop and share IP with our partners.
Do you work with partners and clients in the UK and the US?
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Yes. Wavelength is based in London with an office in Los Angeles, and works with producers, brands, broadcasters, platforms, rights holders and talent across the UK, the US, Europe and the Middle East.
How does Wavelength Studios use AI in production?
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We use AI across development, pre-visualisation, production, post-production, localisation and audience insight. That includes concept art and pitch trailers, extending real footage with AI-generated environments and effects, keeping characters and visual style consistent across a series, and creating versions for different platforms, languages and sponsors.
Is AI-assisted content good enough for TV and streaming?
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Yes, when it is made properly. Every Wavelength Studios production is directed, edited and finished by experienced people to the technical standard the broadcaster, streamer or platform requires. AI is one set of tools in that workflow, not a shortcut around it.
Who owns the IP in projects developed with Wavelength Studios?
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We co-develop projects with creators, athletes, producers and partners, and the people who help build a project share in the IP behind it. Ownership and commercial rights are agreed openly with each partner, project by project.
Can I bring my own idea, format or pilot to Wavelength Studios?
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Yes. We welcome ideas, formats, pilots and production partnerships from producers, studios, creators, athletes and rights holders. Get in touch with a short summary and we will let you know how we can help develop, package, fund and take it to market.
Does Wavelength Studios help fund productions?
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Yes. We package each project so it is ready for investment and raise funding from brands, sponsors, broadcasters, streamers, platforms and investors. Funding is never guaranteed, but bringing together talent, distribution and a strong package gives projects a much better chance.
What does packaging a TV or content project mean?
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Packaging means bringing together the elements that make a project ready to sell or fund: the creative concept, attached talent, production partners, a pilot or proof of concept, a distribution plan and a commercial model. Wavelength Studios specialises in putting those pieces together.
Can Wavelength Studios attach athletes and creators to a project?
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Yes. Wavelength's talent agency represents athletes and creators across sport, adventure, automotive and health and fitness, and our wider talent network has more than 300 million followers. That gives projects direct access to the people audiences want to watch.
How does Wavelength Studios distribute and promote content?
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Projects can launch through Wavelength's own social network of more than 20 million fans and around 200 million monthly video views, alongside our talent's audiences. We also take projects to broadcasters, streamers, YouTube, micro-drama platforms and licensing partners.
Do you produce micro-dramas and vertical series?
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Yes. We develop and co-produce micro-dramas and vertical series, made with AI, traditional production or a mix of both, and we work with partners to test them with audiences and take them to micro-drama platforms, brands and sponsors.
Do you produce branded entertainment and sponsor-funded series?
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Yes. We create branded entertainment and sponsor-funded series for brands, destinations and sports organisations, built around real athletes and creators and distributed through our network and partners. Clients across Wavelength include Red Bull, Swatch, TripAdvisor, Stanley Black & Decker and ITV.
How much does AI or hybrid production cost?
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It depends on the format, length, talent and level of finish. Hybrid production can reduce the cost of locations, effects and multiple versions, which lets budgets go further. We scope every project individually, so please contact us with your brief for an estimate.
How long does a hybrid production take?
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Timelines depend on the project. AI can shorten development, pre-visualisation and post-production considerably, so concepts and pilots can be ready far sooner than with traditional production alone. We agree a schedule with partners at the start of every project.
How does Wavelength Studios handle likeness, rights and responsible AI?
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We only use a person's image, voice or performance with their consent and clear usage rights. We use properly licensed tools, review every AI-generated element by hand, and are open with talent, partners and audiences about how AI is used.
How do I start a project or partnership with Wavelength Studios?
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Contact us through wavelength.now/contact with a short summary of your project or partnership idea, your stage of development and your territory. Our team in London and Los Angeles will come back to you to arrange a call.
