The Ride Out

A cinematic travel and conversation series riding some of the best roads in Britain and America.

The Ride Out is a cinematic travel and conversation series riding some of the most beautiful roads in Britain and America.

It is built on one-to-one conversations on the road, stories from the journey and a carefully curated guest lineup of actors, fighters and athletes, led by a host and a co-star.

How an Episode Plays Out

Each episode runs for 30 to 40 minutes, in six segments. Not every episode has a guest.

  1. Cold open

    The episode opens on the road.

  2. On the road

    The ride and the conversation begin.

  3. Stories from the road

    Stories from the journey.

  4. The guest joins

    Guests who do not ride travel beside the host in a sidecar, the show's signature image.

  5. The stop

    The ride pauses and the conversation goes on.

  6. The brew

    The episode closes over a brew.

Routes We're Exploring

  • United Kingdom

    Scottish Highlands (Glencoe and Rannoch Moor), North Coast 500, Isle of Skye, Snowdonia and the Welsh passes, Cornish coast, Glasgow.

  • United States

    Pacific Coast Highway and Big Sur, Utah canyon country, Texas Hill Country, Blue Ridge Parkway, Route 66 out of LA, Southern California.

We are also thinking about a homecoming ride from Newcastle through the Lake District to Glasgow. Season 1 splits between the UK and the US. Routes are not confirmed.

Formats

  • Long-form episodes

    Episodes of 30 to 40 minutes.

  • Extended conversations

    Released as video and audio podcast.

  • Ride films

    Films of 3 to 5 minutes.

  • Short-form clips

    Vertical clips, 10 to 15 per episode.

Look and Feel

Cinematic and wide, shot in natural light with golden-hour riding, drone and tracking shots. The tone is unhurried, warm and honest.

Season 1

Eight episodes, four in the UK and four in the US, with eight extended conversations, eight ride films and 10 to 15 short-form clips for every episode.

Where Partners Could Fit

The series suits partners in these categories:

  • Motorcycles and gear

    Motorcycle companies and protective gear.

  • Clothing

    Clothing brands.

  • Fitness and wellness

    Fitness and wellness, plant-based nutrition, martial arts and fightwear, grooming.

  • Outdoor and travel

    Outdoor equipment, hiking and outdoor footwear, travel and travel insurance.

  • Technology

    Technology partners.

  • Coffee

    Coffee and portable coffee kits.

A Ride With a Purpose

The Ride Out aims to raise awareness of Missing and Murdered Indigenous Women and Girls, including on Red Dress Day, 5 May.

We will work with Indigenous-led organisations so these stories are told with families and communities, not about them.

Talk to Wavelength

Brands and platforms who want to see where they could fit are welcome to get in touch.

Let's Talk

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