Question 1

What social channels does Wavelength own?

Accepted Answer

Wavelength owns and operates social channels including Extreme, UNREEL, MetDaan and AutoAllstars, publishing across Instagram, Facebook, TikTok and YouTube. Each channel is built around a specific passion, such as automotive, action sport or food.

Question 2

Which creators and athletes does Wavelength work with?

Accepted Answer

Wavelength works with featured creators and athletes including Supercar Blondie (automotive), How Ridiculous (50.5M followers), Coach.Bluee (14.6M), DIY Balcony Garden (10.4M), Mounir, shaquanparson, Sweethearts Hair and action sport athletes such as BMX rider kieranbmxreilly and freebord rider pierro_freebord. The full featured list, with follower counts, is on this page.

Question 3

How can a brand advertise on Wavelength's channels?

Accepted Answer

Brands can sponsor or integrate messaging into content on Wavelength channels, work with one of our creators or athletes, or combine both in a single campaign. Wavelength scopes the campaign around the brand's audience, objective, markets and budget. Use the contact form or call +44 (0)207 244 1000.

Question 4

Can I book a creator and a channel together?

Accepted Answer

Yes. Pairing a creator or athlete with owned-channel distribution lets a campaign reach beyond one creator's followers. Wavelength plans the talent mix and distribution together, and agrees content, usage rights and reporting up front.

Question 5

Which industries does Wavelength specialise in?

Accepted Answer

Automotive, action and adventure sport, fitness and wellness, food and cooking, DIY and home, adventure travel, technology and news. Brands such as Stanley Black & Decker, Swatch, Clarks, TripAdvisor and ITV have run campaigns through our channels.

Question 6

How much does it cost to work with Wavelength's creators and channels?

Accepted Answer

Cost depends on the creators or athletes chosen, audience size, content and production, usage rights, markets and distribution. A campaign with a few specialist creators costs differently from a multi-market athlete campaign with paid amplification. Contact us with your brief for a scoped proposal.

Question 7

I'm a creator or athlete. How do I join the Wavelength roster?

Accepted Answer

Apply through the creator and athlete representation page at wavelength.now/for/talent-management. Wavelength assesses audience, content quality and brand fit, and discusses representation, brand partnerships and content distribution.

Question 8

Where is Wavelength based?

Accepted Answer

Wavelength Network Ltd is headquartered at 124 City Road, London EC1V 2NX, with operations in the United Kingdom and Australia, and works with brands across the UK, US and international markets.

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