A New Way to Broadcast, Distribute and Monetise Live Sport
Creator Sports Live by Wavelength connects sports rights holders, broadcasters, streaming platforms, creators, athletes and brands to develop new live sports audiences and commercial opportunities.
We enable creators and athletes to become broadcasters, bringing authorised live sports coverage, their own commentary and interactive viewing experiences directly to fans through their social channels.
Combining sports rights, talent, live production, social distribution and sponsorship, we help sports properties reach new audiences and unlock additional commercial value across the USA, UK and international markets.
Sports audiences are changing. Fans increasingly discover and experience sport through the creators and athletes they follow.
Creator and athlete-led broadcasting brings live competition into these established communities, combining licensed sports coverage with commentary, interactive experiences and multi-platform distribution.
It creates opportunities for rights holders to extend their reach, broadcasters to attract new viewers, athletes and creators to develop new revenue streams, and brands to connect with engaged sports fans.
Our approach is designed to complement existing television and streaming agreements, subject to the relevant rights and permissions.
Develop new broadcasting and distribution opportunities around existing sports rights, including creator and athlete-specific licences, selected events, territories, platforms and alternative viewing formats. Work with rights holders and broadcasters to explore additional audience and commercial opportunities while respecting existing media agreements.
Enable creators to become authorised live sports broadcasters through their own social channels. Combine licensed event footage with creator commentary, personality and audience interaction. Activate individual creators or coordinated groups broadcasting the same sporting event to their established communities, subject to the relevant rights.
Enable professional and former athletes to host and distribute authorised live sports broadcasts through their own social channels. Combine their sporting expertise, established fanbases and personal perspectives with live commentary, interactive fan experiences and alternative broadcast formats. Where permissions allow, athletes can also distribute approved coverage of competitions in which they participate, creating opportunities for athlete-led media and sponsorship partnerships.
Bring fans closer to live sport through creator and athlete-hosted watch parties, live reactions, expert commentary, interactive chats and community experiences. Develop licensed broadcasts featuring live event footage, alternative camera perspectives and companion viewing experiences that direct audiences to official coverage.
Build tailored broadcasting networks around specific sports, audiences, languages and territories. Coordinate multiple creators and athletes broadcasting the same event, each reaching their own established audience across relevant social platforms. Extend campaigns through pre-event promotion, approved highlights, interviews, behind-the-scenes footage and post-event content.
Develop new revenue opportunities through live broadcast sponsorship, branded programming, creator and athlete integrations, host reads, broadcast graphics, interactive fan experiences and supporting social content. Package rights, talent, production and distribution into coordinated commercial partnerships designed to deliver value for rights holders, broadcasters, athletes, creators and brands.
Coordinate sports rights permissions, creator and athlete casting, live production, streaming technology, broadcast distribution, sponsorship integration and campaign reporting. Work with specialist production and technology partners where required, incorporating appropriate brand safety, rights protection and performance measurement.
Extend the value of live sports beyond the event itself. Develop ongoing creator and athlete programming, including previews, interviews, training content, behind-the-scenes coverage, post-event analysis and social-first storytelling. Build recurring audiences, content opportunities and commercial partnerships around leagues, competitions and sporting properties.
Reach new audiences, develop additional distribution opportunities and unlock incremental rights licensing, advertising and sponsorship revenue.
Use creators and athletes to develop new live viewing experiences, attract audiences, promote sports programming and support subscriber acquisition.
Connect with sports audiences through creator and athlete-led broadcasts, integrated sponsorships, interactive experiences and measurable multi-platform campaigns.
Turn established audiences and sporting expertise into new broadcasting opportunities, original programming, licensing arrangements and commercial partnerships.
Extend live events into broader media properties through creator and athlete coverage, international distribution, sponsorship development and ongoing social content.
Whether launching a new competition, testing a creator or athlete-led broadcast, or developing coverage across an entire sports season, Wavelength helps bring together the right sports rights, talent, production and commercial partners.
Start with one event, build a coordinated broadcasting network, or develop an international programme with recurring distribution, sponsorship and revenue opportunities.
We work with partners to structure rights, select relevant creators and athletes, develop broadcast formats, coordinate production and distribution, and establish measurable commercial objectives.
Creators, Athletes, Sports Rights & Global Distribution Working Together
Wavelength combines sports media, creator and athlete marketing, live production, sponsorship development and social distribution within one international network.
Our wider creator and publishing network has a combined audience of 320+ million followers and generates 950+ million monthly video views across major social platforms.
We also operate our own social publishing channels, reaching more than 20 million fans and delivering a reach of 200 million people per month.
This gives us the ability to combine relevant creators and athletes with additional promotional distribution, extending the visibility and commercial potential of sports properties beyond individual live broadcasts.
Audience reach, rights availability and performance for each live sports programme are determined by the specific talent, platforms and agreed distribution plan. Wider network figures are not guarantees of live broadcast performance.
Whether you own sports rights, operate a streaming platform, represent creators or athletes, manage a sporting event or want to sponsor live sport, Creator Sports Live can help develop new broadcasting, distribution and commercial opportunities.
Tell us about your sports property, target markets, audience and commercial objectives.
Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
