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Niche Passions & Youth Culture

Wavelength Channels, Creators and Athletes

Wavelength is a social-first media company that owns and operates social channels, and works with creators and athletes, in the areas fans care about most: automotive, action sport, fitness, food, DIY, adventure travel, technology and news. Brands use our channels and talent together, so a campaign is distributed to engaged niche audiences rather than relying on a single creator post.

Our network includes Extreme, UNREEL, MetDaan and AutoAllstars, plus featured creators and athletes such as Supercar Blondie, How Ridiculous and Coach.Bluee.

Audience by vertical

We integrate brand messaging into social content and distribute it to fans in eight verticals.

Automotive
128 million
Action Sport
18 million
Fitness & Strength
20.5 million
Adventure Travel
21 million
Technology
2.2 million
DIY & Home
44.7 million
Food & Cooking
53.4 million
News
8.5 million
Explore our creator, athlete and influencer roster here

Audience figures are combined followers across Wavelength channels and represented creators, so a fan can appear in more than one vertical. Page last updated October 2026.

Creators and athletes

Brands can book Wavelength channels and these creators and athletes together in one campaign. Follower counts are combined across platforms as listed on each profile.

Creator or athleteFollowersProfile
Supercar Blondie125MInstagram
@adrienraza3MInstagram
Ambroise Trauet653KTikTok
Atomos Plant2MInstagram
Bby Yoshando640KInstagram
@chrisandfinck2.3MInstagram
Coach.Bluee14.6MInstagram
David Nott597KInstagram
DIY Balcony Garden10.4M
Dream Fairy DIY973KInstagram
@freddychase3.2MInstagram
Garret Myers717KInstagram
How Ridiculous50.5MYouTube
Isamu Yamamoto (@isamuism)628KInstagram
Jamie Thomas789KInstagram
@kieranbmxreilly365KInstagram
Learning with Shilpa1.6MTikTok
Lee Chanmin640KInstagram
@luasferrari1.4MInstagram
Marcello Barenghi924KTikTok
Marcin Banot647KYouTube
MetDaan Originals766KInstagram
Mounir8.5MTikTok
@olivernordin15MInstagram
@ollielowthorpe788KInstagram
Phil Torres765KInstagram
@pierro_freebord118KInstagram
Robin Worling723KInstagram
@officialshaquanparson8.7MInstagram
Sveta Sanders755KFacebook
Sweethearts Hair3.9MInstagram
Valentin Noyon601KInstagram

Want to work with one of our creators or athletes, or sign up as one? Brands: discuss a creator campaign. Creators and athletes: apply for representation.

How brands work with our channels and creators

  1. Choose the audience. Pick the verticals and markets that match your product.
  2. Combine channels and talent. Pair owned-channel distribution with creators or athletes who give credibility and reach.
  3. Produce social-first content. We make branded video built for Instagram, TikTok, YouTube and Facebook.
  4. Distribute and report. Content runs across agreed channels, with reporting against the objectives set at the start.

See campaign case studies including Supercar Blondie, Swatch Nines, Clarks Cica and Stanley Black & Decker. Related services: creator and athlete campaigns, social media whitelisting and Meta partnership ads, AI search optimisation.

Frequently Asked Questions

What social channels does Wavelength own?▾
Wavelength owns and operates social channels including Extreme, UNREEL, MetDaan and AutoAllstars, publishing across Instagram, Facebook, TikTok and YouTube. Each channel is built around a specific passion, such as automotive, action sport or food.
How big is Wavelength's audience?▾
Wavelength reaches 128 million automotive fans, 53.4 million food and cooking fans, 44.7 million DIY and home fans, 21 million adventure travel fans, 20.5 million fitness and strength fans, 18 million action sport fans, 8.5 million news fans and 2.2 million technology fans across its channels and represented creators.
Which creators and athletes does Wavelength work with?▾
Wavelength works with featured creators and athletes including Supercar Blondie (automotive), How Ridiculous (50.5M followers), Coach.Bluee (14.6M), DIY Balcony Garden (10.4M), Mounir, shaquanparson, Sweethearts Hair and action sport athletes such as BMX rider kieranbmxreilly and freebord rider pierro_freebord. The full featured list, with follower counts, is on this page.
Does Wavelength represent Supercar Blondie?▾
Yes. Wavelength works with Supercar Blondie, one of the largest automotive social brands, for automotive and lifestyle brand partnerships. See the Supercar Blondie case study for a campaign example.
How can a brand advertise on Wavelength's channels?▾
Brands can sponsor or integrate messaging into content on Wavelength channels, work with one of our creators or athletes, or combine both in a single campaign. Wavelength scopes the campaign around the brand's audience, objective, markets and budget. Use the contact form or call +44 (0)207 244 1000.
Can I book a creator and a channel together?▾
Yes. Pairing a creator or athlete with owned-channel distribution lets a campaign reach beyond one creator's followers. Wavelength plans the talent mix and distribution together, and agrees content, usage rights and reporting up front.
Which industries does Wavelength specialise in?▾
Automotive, action and adventure sport, fitness and wellness, food and cooking, DIY and home, adventure travel, technology and news. Brands such as Stanley Black & Decker, Swatch, Clarks, TripAdvisor and ITV have run campaigns through our channels.
Does Wavelength guarantee reach and engagement?▾
Wavelength builds guaranteed reach and engagement into campaigns through its owned channels, in addition to the reach delivered by each creator. The agreed figures are set out in the campaign proposal.
How much does it cost to work with Wavelength's creators and channels?▾
Cost depends on the creators or athletes chosen, audience size, content and production, usage rights, markets and distribution. A campaign with a few specialist creators costs differently from a multi-market athlete campaign with paid amplification. Contact us with your brief for a scoped proposal.
I'm a creator or athlete. How do I join the Wavelength roster?▾
Apply through the creator and athlete representation page at wavelength.now/for/talent-management. Wavelength assesses audience, content quality and brand fit, and discusses representation, brand partnerships and content distribution.
Where is Wavelength based?▾
Wavelength Network Ltd is headquartered at 124 City Road, London EC1V 2NX, with operations in the United Kingdom and Australia, and works with brands across the UK, US and international markets.
Some of our high-impact social campaigns
Beauty and the Beast
Read more ›
One Skateboard, One Love
Read more ›
Enter the CICAverse
Read more ›
Introducing the new Cica
Read more ›
More high-impact social campaigns ›

Let's Talk

Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.

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Wavelength Network / Extreme / UNREEL
United Kingdom • USA
HQ: 124 City Road, London, EC1V 2NX, UK
+44 (0)207 244 1000
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