Wavelength is a social-first sports media, marketing and talent management company.
We specialise in helping brands, sports organisations, rights owners and destinations reach audiences and drive revenues through creators, athletes, social content, live experiences and social distribution.
With a focus on sports, health, fitness, automotive and adventure travel, we run a network of social publishing pages, Extreme Sports Channel and represent a powerful portfolio of events, athletes and creators including Super Car Blondie that combined has an audience of 320+ million fans and delivers over 950 million views per month across Instagram, YouTube, TikTok, Snapchat and Facebook.
Alongside our organic growth, Wavelength is building a broader sports media, marketing and entertainment group by partnering with founders, rolling up and integrating a collection of complementary businesses across sports, media, content, events, talent, IP and marketing.
One network. Multiple growth channels. Building the next generation of sports media, marketing and IP.
Wavelength brings together six capabilities:
At the heart of Wavelength is a global network of 200+ creators and athletes, including Super Car Blondie with 128m fans representing more than 300M+ combined followers, alongside our owned social publishing channels with 20M+ followers (linktree). Together, the network represents an audience of more than 320M fans and delivers over 950 millions views per month across Facebook, Instagram, YouTube, TikTok and Snapchat.
The value of the network is not simply its size. It gives brands access to the niche communities, media channels, content capabilities and distribution infrastructure needed to create campaigns and then scale them.
Wavelength focuses on passionate communities where audiences actively follow creators, athletes, interests and culture. Our core areas include: Sports & Action Sports, Adventure Travel, Automotive, Health, Fitness and Youth Culture
This focus allows brands to target communities around genuine interests rather than relying only on broad demographic audiences.
Creator & Athlete Campaigns
We are a creator marketing agency and athlete marketing agency delivering end-to-end campaigns for brands, sports organisations and destinations. We identify relevant talent, develop the campaign strategy and creative, manage execution and amplify content through our creator and media network.
Social Media Marketing
Wavelength provides social media marketing and management, including strategy, content planning, channel development, publishing and platform native storytelling. Our experience as social publishers gives us practical knowledge of content formats, audience behaviour and distribution across major social platforms.
Social Video & Content Production
We produce social-first video and branded content for creators, athletes, brands, sports properties and campaigns. The focus is on creating content designed for the platforms where audiences consume and share it, rather than adapting traditional advertising for social media.
Live Events & Experiential Marketing
We produce live events, sports activations, experiential campaigns and social stunts designed to work both physically and digitally. The live experience creates the moment. Social content and distribution extend it to a much larger audience.
Guaranteed Social Reach & Distribution
Wavelength can provide guaranteed social reach and distribution through its network of owned publishing channels and creator relationships. This allows campaigns to combine creator audiences with additional social distribution rather than relying entirely on paid media or a single talent channel.
Digital Strategy & Planning
We connect audience insight, content, creators, technology and performance to build marketing programmes around clear commercial objectives.
Talent Management & Event Representation
Wavelength represents and manages creators, events and athletes across brand partnerships, commercial opportunities, licensing, media projects and IP development. Talent can also access Wavelength's content and social distribution infrastructure to help grow their audiences and commercial opportunities.
Brands
We help brands use creators, athletes, social media, content and experiences to reach relevant audiences and drive measurable growth. From a creator campaign to a larger integrated activation, we build the right combination of talent, content and distribution around the objective.
Sports Organisations, Events & Rights Owners
We help sports organisations, event owners and rights managers grow audiences, find commercial partners, amplify events, produce social content and connect sporting properties with brands and new audiences. Our network of social pages also provides additional ways to tell stories around athletes, events and sports properties.
Tourism Destinations
We develop creator-led destination marketing campaigns, combining talent, travel storytelling, social content, experiences and distribution to reach relevant travel communities.
Creators & Athletes
We provide talent management, representation, brand partnerships, licensing and IP development, supported by access to Wavelength's media and social distribution network.
Wavelength has delivered campaigns and experiences for global brands and organisations including Red Bull, Tripadvisor, Visit Malta, Stanley Black & Decker, ITV, Clarks and Swatch. Our work spans creator campaigns, athlete partnerships, sports content, destination marketing, social video, live experiences, social stunts and social distribution.
Wavelength was founded by the team behind The Extreme Sports Channel, the global television network that launched in 68 countries and reached more than 100 million subscribers.
Today, Wavelength operates from London and Los Angeles, with leadership experience from organisations including Spotify, Universal Music, LadBible, YouTube, Meta and McCann.
The business has evolved from traditional television into a social-first model built around creators, athletes, media, content, events and distribution.
Alongside organic growth, Wavelength is building a broader sports media, marketing and entertainment group through a roll up and partnership strategy.
Sports is attracting unprecedented levels of institutional and private capital, with investment extending beyond major teams and leagues into the wider sports ecosystem. We are targeting this opportunity around the edges and niches of sport.
We partner with founders running specialist sports businesses, bringing complementary companies together to create greater scale, shared capabilities, stronger commercial opportunities and broader strategic exit options, at valuations that can be significantly higher than those achievable as standalone businesses.
Growing and exiting a small to mid sized business is notoriously difficult. Niche businesses often face lower valuations and limited exit options. By combining multiple high performing, aligned sports companies into a scaled group, we are creating a diversified sports media, marketing and IP group that is far more valuable to larger strategic buyers than its individual businesses.
We are looking to work with founders and businesses across media, IP creation, brand licensing, content production, events and talent management.
Work With Wavelength
Whether you are a brand looking for a sports or creator marketing agency, a sports organisation looking to grow its audience, a destination looking to reach new visitors, or a creator or athlete looking for representation, Wavelength can help.
Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
