Wavelength represents a portfolio of sports events, adventure experiences, action sports properties, automotive events, high-impact stunts and original media formats available for brand sponsorship and commercial partnerships.
We work on both sides of the sponsorship market: helping brands discover and activate the right opportunities, while representing event owners, rights holders and media properties looking to secure commercial partners.
Wavelength connects ambitious brands with events and media properties built around the audiences, athletes, creators and experiences that people care about.
Our portfolio spans sports, adventure, action sports, extreme sports, automotive, outdoor experiences, live entertainment, creator-led events, high-impact stunts and original media formats.
These aren't simply opportunities to put a logo on an event. We develop partnerships that can combine live experiences, athletes, creators, social content, digital media, broadcast, PR, hospitality and experiential marketing to create a much bigger commercial opportunity.
Explore our portfolio of events, experiences and media properties currently available for sponsorship and commercial partnerships.
Sports competitions, races, tournaments and sporting properties offering title sponsorship, presenting partnerships, category sponsorship and brand activation.
Adventure events, outdoor experiences, endurance challenges, exploration, travel and lifestyle properties connecting brands with highly engaged audiences.
Skiing, snowboarding, surfing, skateboarding, BMX, mountain biking, climbing, skydiving, freeride, parkour and other high-energy sports.
Automotive events, driving experiences, vehicle launches, motorsport-related properties and content-led opportunities for automotive brands and associated categories.
Large-scale sporting challenges, world-record attempts, athlete-led stunts and spectacular experiences designed to generate attention on the ground and across social media.
Original TV, streaming, digital and social formats offering brands the chance to integrate sponsorship, branded content and commercial partnerships into the content itself.
Events and experiences built around influential athletes, creators and personalities, combining live engagement with content and social distribution.
The most valuable sponsorships go beyond signage and logo placement. Depending on the property, Wavelength can develop partnerships incorporating:
Own the event, series or experience.
Associate your brand directly with the property.
Create a stronger competitive position within your category.
Build campaigns around the athletes competing or participating.
Connect the event with influential creators and relevant communities.
Turn the event into a continuous source of social, digital and video content.
Extend the partnership far beyond the physical audience.
Create physical experiences that audiences can participate in and share.
Put products naturally into the experience, content and story.
Create access and experiences for customers, partners and prospects.
Connect sponsorship with TV, streaming and digital distribution where available.
Build stories around the event and partnership to generate additional attention.
Extend event content into wider marketing campaigns.
Build a relationship around a property rather than a single event.
One event can become an entire content, social, experiential and media campaign.
Wavelength gives brands and agencies access to a growing portfolio of sports, adventure, action sports, automotive and entertainment properties. Whether you are looking for:
We can identify relevant opportunities based on your brand, target audience, market, objectives and budget. We can also develop the activation around the sponsorship, combining the event with athletes, creators, content, social media, experiential marketing and distribution.
Great events don't automatically attract great sponsors. Wavelength works with event owners, sports organisations, rights holders, organisers and media properties to develop commercially attractive sponsorship propositions and connect them with relevant brands. We can help with:
If you own an event, sports property, stunt concept, competition, live experience or media format and are looking for sponsors, Wavelength can help develop and represent the commercial opportunity.
We analyse the event, audience, athletes, creators, content, geography, media reach, commercial inventory and available rights.
We turn the property into clear sponsorship packages and partnership opportunities that brands can understand and buy.
We identify companies whose audiences, products, categories and marketing objectives align with the property.
We develop ideas that go beyond traditional sponsorship, connecting brands with the event through content, athletes, creators, experiences and social media.
Where required, Wavelength can support the activation through content production, creators, athletes, live experiences, PR and social distribution.
The objective is to create partnerships that generate measurable audience, engagement, content and commercial value for both the brand and the property.
Wavelength isn't only a sponsorship sales business. We combine events, commercial rights, athletes, creators, content and social distribution within one network.
Our wider network includes 200+ creators and athletes with 320M+ monthly reach, while Wavelength's owned and partner social channels provide additional distribution for campaigns and events. That means a sponsorship can extend well beyond the people physically attending an event. An event can become:
This is particularly valuable for brands looking to turn sponsorship investment into a broader marketing platform.
Properties currently open to sponsorship and commercial partnership. Ask us for the full rights package, audience and reach details on any of them.
We work with brands, agencies, event owners, sports organisations, rights holders, creators, athletes and media companies looking to create commercially valuable partnerships.
Find sponsorship opportunities that align with your audience and marketing objectives.
Give your clients access to distinctive sports, adventure, action and entertainment properties.
Develop and commercialise your sponsorship inventory.
Build new commercial partnerships around your sports or entertainment IP.
Create sponsorship opportunities around TV, streaming, digital and social formats.
Tell us what you are looking for and we'll identify relevant opportunities across our portfolio of sports, adventure, action sports, automotive, stunt and media properties.
If you own an event, sports property, stunt concept, live experience or media format and are looking for commercial partners, talk to Wavelength about sponsorship representation.
Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
