From Original Ideas to Commercially Valuable Entertainment Properties
Wavelength is an entertainment IP and format development company creating original shows, series and media properties for television, streaming, digital platforms and live entertainment.
We partner with producers, production companies, agents, creators, athletes, brands, rights holders and people with great ideas to develop original concepts and existing intellectual property.
Combining creative development, talent, production, social distribution and commercial expertise, we help turn promising ideas into entertainment properties with the potential to reach audiences worldwide.
You don't need to be an established producer, a famous creator or have millions of followers to develop a great entertainment format.
Whether you're bringing an early-stage idea, a developed TV format, a documentary concept or existing intellectual property, we explore opportunities to develop, produce and commercialise projects together.
We're looking for original ideas, compelling stories and commercially promising properties with the potential to grow beyond a single piece of content.
Original reality TV, unscripted entertainment, factual series, competitions and entertainment shows.
Original documentary films and series built around compelling stories, characters and access.
Original sports competitions, athlete-led programming, challenges and live entertainment formats.
YouTube shows, creator-led series, podcasts and original multi-platform entertainment.
Original shows and formats developed with brands, sponsors and commercial partners.
Adaptations, spin-offs, format licensing and opportunities to expand established properties into new markets and platforms.
Our experience is particularly strong across sports, adventure, automotive, health, fitness and lifestyle entertainment.
We bring together the creative, production and commercial expertise needed to develop original entertainment IP.
We evaluate ideas, identify audiences and develop compelling concepts into structured formats, stories and entertainment properties.
We develop pitch decks, treatments, format bibles, talent partnerships, pilot content and production plans tailored to each project.
Where appropriate, we use our social publishing network to test concepts and build audiences while exploring co-production, brand funding, sponsorship and investment opportunities.
We explore opportunities with broadcasters, streaming platforms, production companies and distributors, alongside international format licensing, adaptations and wider commercial expansion.
Our heritage includes the creation of the Extreme Sports Channel and decades of international experience across television, sports, digital media and live entertainment.
We combine creative and production expertise with access to an extensive network of creators, athletes and social publishing channels. Our combined network reaches more than 320 million followers and generates over 950 million video views monthly.
We look beyond production to consider audience demand, sponsorship, financing, rights ownership, distribution and long-term commercial opportunities.
With teams in the UK and USA and an international network of industry relationships, we help connect ideas with potential partners and audiences across global markets.
Our projects include Sunday in the Mountains, an original multi-platform winter sports series created by Wavelength and Extreme International, combining world-class competition, mountain culture and adventure across YouTube, television and social media.
The series is planned to launch in January 2027.
We work with individuals, talent, producers, production companies and rights holders through partnerships tailored to each opportunity.
These may include creative co-development, co-production, commissioned development, licensing, investment or commercial partnerships.
Intellectual property ownership, funding, responsibilities and revenue participation are agreed individually, with the aim of creating long-term value for everyone involved.
Whether you're starting with an original concept, developing a new entertainment format or looking for a partner to expand existing IP, we'd like to explore the opportunity.
Tell us what you're developing and how we could work together.
Please share a brief, non-confidential project overview in your initial enquiry.
Have an original idea, entertainment format or existing media property with commercial potential?
Whether you're an independent originator, established producer, agent, creator, athlete, sports organisation or commercial partner, we'd be interested in exploring the opportunity.
Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
