What media properties does Wavelength develop?▾
Wavelength develops original media brands, entertainment formats, creator-led series, social stunts and live experiences for potential commercial partnerships.
What is an entertainment format?▾
An entertainment format is a repeatable concept for a show, series, competition or experience that can potentially be produced, sponsored, licensed or adapted for different markets.
Can brands sponsor Wavelength's media properties?▾
Yes. Depending on the property, brands can explore sponsorship, presenting partnerships, brand integration and other commercial collaborations.
Can Wavelength create a bespoke format for our brand?▾
Yes. Wavelength can develop original entertainment concepts around a brand's audience, objectives and proposition.
Can we license a Wavelength format?▾
Potentially. Licensing depends on the property's ownership, available rights, development stage and existing agreements.
Who can partner with Wavelength?▾
Brands, advertising agencies, broadcasters, streaming platforms, production companies, sports organisations, destinations and other commercial partners can enquire.
What types of social stunts does Wavelength develop?▾
Concepts can include sporting challenges, action-sports spectacles, creator-led stunts, product launches and live brand activations.
Can Wavelength produce branded entertainment?▾
Yes. Opportunities can combine original concepts, storytelling, talent, production and distribution, depending on the agreed brief.
Does Wavelength develop sports entertainment formats?▾
Yes. Wavelength explores concepts involving athletes, creators, competition, challenges and sports culture.
Does Wavelength work in automotive and adventure?▾
Yes. Automotive, adventure travel, action sports and related lifestyle interests are among Wavelength's specialist areas.
Can tourism boards partner with Wavelength?▾
Yes. Destinations can explore creator-led storytelling, adventure content, sporting experiences, live activations and original entertainment concepts.
Are Wavelength's properties available in the UK and USA?▾
UK and US organisations can enquire about available projects. Territory rights, partners and production requirements vary by property.
Can Wavelength formats be developed internationally?▾
Some formats may be adapted for international markets, subject to rights, localisation requirements, talent and commercial agreements.
Are the concepts ready for production?▾
Projects can range from early-stage ideas to developed partnership opportunities. The current status and requirements should be confirmed for each property.
Can we co-develop a format with Wavelength?▾
Yes. Co-development can bring together creative ideas, funding, talent, production and distribution expertise under agreed commercial terms.
Can Wavelength help find sponsors for a format?▾
Wavelength can explore brand partnerships and sponsorship opportunities where there is a suitable fit between the property, the brand and the intended audience.
What can a brand partnership include?▾
Depending on the project, a partnership may include sponsorship, branded content, talent, production, social distribution, live activations or licensing rights.
Can a brand secure category exclusivity?▾
Potentially. Exclusivity depends on the property, commercial agreement, category, territory and duration.
Who owns the intellectual property?▾
Ownership and usage rights depend on the specific property and contractual arrangements. These should be agreed before development or commercial exploitation.
Can formats be adapted for different platforms?▾
Potentially. Formats can be assessed for suitability across social video, digital platforms, television, streaming and live experiences, subject to rights and the concept.
Can Wavelength provide creators and athletes?▾
Yes. Creator and athlete involvement can be explored where relevant to the concept and subject to talent availability and agreements.
How is a media partnership's success measured?▾
Success measures depend on the objectives and may include reach, views, engagement, brand awareness, attendance, leads or other agreed commercial outcomes.
Can Wavelength guarantee that a stunt will go viral?▾
No. Concepts can be designed for audience appeal and social distribution, but viral performance cannot be guaranteed.
How much does it cost to partner on a property?▾
Costs depend on the concept, production, talent, rights, distribution and partnership scope. Pricing can be discussed once the requirements are clear.
How do I enquire about a Wavelength property?▾
Contact Wavelength with the property you're interested in, your objectives, target audience and market. We can discuss availability and potential partnership options.
