Wavelength is a creator and athlete marketing agency helping brands connect with relevant audiences across sport, health, fitness, wellness, automotive and adventure travel.
We plan and deliver creator-led campaigns that bring together the right talent, compelling social-first content and guaranteed distribution through our own network channels. From influencer campaigns and athlete partnerships to branded videos, live activations and social media amplification, we help brands turn relevant people, communities and experiences into marketing campaigns.
In addition to the reach delivered by the creator, and unlike most agencies, we will guarantee social media reach and engagement across all our campaigns and projects through the network of social media channels we own and run that have a combined audience of 20+ million fans and deliver a reach of 200 million views per month across Instagram, YouTube, TikTok, Snapchat and Facebook. Check out the linktree.
Our integrated approach combines creator and athlete access with content production and social publishing capabilities, giving brands a partner that can support far more than talent selection alone.
Whether you are launching a product, building brand awareness, activating a sponsorship or developing a wider social campaign, Wavelength works with you to build an approach around your audience, objectives and budget.
The right creator campaign starts with an understanding of the audience, the culture and the product. Wavelength focuses on industries where specialist creators, athletes and relevant communities can play a meaningful role in brand marketing.
Connect your brand with athletes, sports creators and relevant communities through athlete partnerships, branded social content, product campaigns and event activations. We help brands develop creator campaigns that reflect the sport, audience and commercial objective.
Reach audiences interested in outdoor pursuits, adventure experiences and specialist equipment through relevant talent, creator-led storytelling and social first content. Campaigns can combine athlete expertise, outdoor experiences and distribution suited to the brief.
Work with relevant fitness creators, athletes and wellness voices to introduce products, communicate brand positioning and produce content for social channels. We consider audience fit, creator credibility, content requirements and the claims that can responsibly be made about each product or service.
Develop creator and athlete campaigns for automotive brands, products and experiences. Depending on the brief, this can include motoring creators we represent, like Supercar Blondie, across performance and automotive culture, product launches, branded video and event based content.
Connect destinations, tourism businesses and experience-led brands with travel and adventure creators who can tell compelling stories about places, activities and experiences. Campaigns can be designed around destination awareness, experience promotion, social content and agreed distribution objectives.
Wavelength brings together the capabilities required to plan and deliver creator and athlete campaigns.
Identify talent aligned with your brand, campaign objectives, target audience, content requirements and target markets. Campaigns can involve specialist micro-creators, established creators, athletes or a combination of talent types.
Reach relevant communities through creators whose content and audience fit the brief. We consider the suitability of each creator, their audience, platform, creative style and campaign role rather than relying on follower count alone.
Define the campaign objective, audience, creative approach, talent mix, content requirements, distribution plan and success measures before activation.
Develop branded video and creator-led content designed for the relevant social platforms and intended audience. Content requirements, deliverables, usage rights and production arrangements are agreed around the campaign.
Where appropriate, combine creators and athletes with live events, experiences and brand activations, creating opportunities for both in person participation and social content.
Extend campaign distribution beyond individual creator accounts where the agreed plan and available inventory support it. Wavelength's owned social publishing network can form part of the distribution strategy, alongside creator channels and other agreed media activity.
Coordinate the campaign from planning through delivery, with reporting based on the objectives and metrics agreed at the outset. Depending on the campaign, these may include content delivery, reach, video views, engagement, traffic or conversion measures.
Our focus on sport, action sports, adventure sports, health, fitness, wellness, automotive and adventure travel helps us build campaigns around relevant audiences, talent and experiences.
Bring together different talent types to support the needs of the brief, from specialist voices and niche communities to established athletes and larger creators.
Combine talent partnerships with social-first production and planned distribution, rather than treating a creator post as the entire campaign.
Access support across strategy, talent, creative, production, activation and distribution, depending on the requirements of your campaign.
1. Define the objective. We establish what the campaign needs to achieve, which audiences it should reach and which markets matter.
2. Develop the approach. We recommend the appropriate combination of talent, creative, production and distribution.
3. Select talent and agree deliverables. We identify suitable creators and athletes, confirm the scope of work and agree the required content and usage arrangements.
4. Produce and activate. The campaign is delivered across the agreed channels, platforms and experiences.
5. Measure and review. Results are assessed against the agreed campaign objectives, using the available reporting data.
Tell us about your brand, sector, target audience and campaign objectives. We will discuss the appropriate talent, creative approach and distribution options for your brief.
Wavelength works with brands, agencies, sports organisations, event owners and destinations seeking creator and athlete campaigns across the UK, US and international markets.
An influencer marketing agency helps brands plan, create and manage marketing campaigns with relevant influencers, creators and other talent. Depending on the campaign, this can include strategy, talent selection, creative development, content production, campaign management, distribution, paid amplification and reporting.
Wavelength combines influencer and creator marketing with athlete partnerships, social-first content and social media distribution to deliver integrated campaigns for brands.
Influencer marketing is a form of marketing where brands work with people who have an established audience or community to create and distribute content. Campaigns can be designed to build awareness, reach specific audiences, generate engagement, drive traffic, support product launches or contribute to sales and other commercial objectives.
Wavelength delivers influencer and creator campaigns across multiple sectors, with particular experience in sport, action sports, adventure sports, health, fitness, wellness, automotive and adventure travel and experiences.
An influencer marketing agency can manage some or all of the campaign process, from strategy and creator selection through to content, publishing, distribution and measurement.
Depending on the brief, Wavelength can support creator and athlete selection, campaign strategy, social-first content production, campaign management, events and activations, social distribution, paid amplification and reporting.
The right creator depends on the campaign objective, target audience, market, content requirements and budget. Important considerations include audience relevance, content quality, engagement, credibility, brand suitability, location, previous partnerships and the ability to deliver the required content.
Wavelength identifies creators and athletes based on the requirements of the campaign rather than relying on follower count alone.
An influencer marketing strategy should start with clear objectives, target audiences and measurable outcomes. It should then define the creative approach, talent requirements, platforms, content deliverables, distribution strategy, budget, timeline and measurement framework.
Wavelength develops creator and athlete campaign strategies around the brand, audience and commercial objective, combining talent partnerships with social-first content and distribution.
Influencer marketing costs vary significantly depending on the creators or athletes involved, audience size, number of participants, campaign duration, content requirements, production, usage rights, paid media, markets and distribution.
A campaign using a small number of specialist creators will have a different budget from a multi-market campaign involving athletes, larger creators, professional production and paid amplification. Wavelength scopes campaigns around the required objectives, deliverables, markets and budget.
Influencer marketing ROI should be measured against the commercial objectives of the campaign. Depending on the brief, relevant measures can include reach, impressions, video views, watch time, engagement, website traffic, leads, conversions and sales.
Where appropriate, tracking links, discount codes, conversion tracking and other attribution methods can help connect creator activity with commercial outcomes. Reach and engagement alone do not necessarily demonstrate return on investment.
Success depends on what the campaign is designed to achieve. Brand-awareness campaigns may focus on reach, impressions, video views and audience engagement, while performance campaigns may focus on traffic, leads, conversions or sales.
Campaign KPIs should be agreed before launch so that creator selection, content and distribution can be evaluated against the same objectives.
Brands should look for an agency that understands their audience, objectives and market and can demonstrate relevant experience. It is useful to review case studies, campaign results, creator selection processes, content capabilities, distribution expertise and exactly what is included in the campaign fee.
Wavelength works with brands across a broad range of sectors and brings together creator and athlete partnerships, social-first production and social distribution.
Social media influencer marketing is influencer marketing delivered through social platforms such as Instagram, TikTok, YouTube and Facebook. Creators and influencers publish content to their audiences as part of a brand campaign.
Campaigns can also extend beyond the creator's own following through brand channels, publisher distribution and paid amplification, subject to the required permissions and usage rights.
Creator marketing focuses strongly on the content creators produce and the ability to use that content to communicate a brand message, while influencer marketing traditionally emphasises the creator's influence and audience.
The two terms overlap and are often used interchangeably. Many modern campaigns combine creator content, influencer distribution and athlete partnerships.
Micro-influencers are creators with smaller, often more specialised audiences than larger influencers, although audience-size definitions vary.
They can be useful when a campaign needs access to specific communities, specialist interests or highly relevant audiences. Larger creators and athletes may be more appropriate where scale, visibility or authority is the priority. Campaigns can also combine different talent tiers.
A full-service campaign can include strategy, creator and athlete selection, creative development, content production, campaign management, publishing, social distribution, paid amplification, event activations, usage-rights management and reporting.
The exact scope depends on the brief. Wavelength can bring these services together into an integrated creator and athlete campaign.
Yes. Creator and influencer content can be used in paid advertising where the appropriate usage rights, permissions and platform requirements are in place.
Campaign agreements should clearly define where content can be used, for how long, in which markets, whether it can be edited and whether it can be used through the creator's account. Wavelength can incorporate content licensing and paid amplification into campaign planning where required.
Successful influencer marketing campaigns generally have a clear objective, strong audience and talent fit, compelling content and an appropriate distribution strategy.
Depending on the campaign, success can mean generating awareness, launching a product, reaching a new audience, creating high-performing social content, driving traffic or generating measurable commercial results. Relevant Wavelength case studies can demonstrate how these elements have been applied in practice.
Yes. Combining different types of talent can allow a campaign to achieve different objectives within one integrated strategy.
For example, an athlete can provide credibility and authority, an established creator can deliver broader reach and specialist or micro-creators can connect with specific communities. The key is to give each participant a clear role while maintaining one creative and distribution strategy.
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Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
