Wavelength Network Partners with Supercar Blondie, World's Largest Automotive Lifestyle Brand
Strategic alliance unlocks premium brand partnerships for 125M+ global audience
London, 28 May 2026, Wavelength, the social-first media network, today announced a landmark commercial partnership with SB Media Group, home of Supercar Blondie, the world's most-followed automotive and lifestyle media brand.
Under the agreement, Wavelength becomes SB Media Group's exclusive commercial partner, leveraging its brand partnership infrastructure and luxury sector relationships to unlock new revenue streams across Supercar Blondie's 125 million-strong audience.
Founded by Alex Hirschi, Supercar Blondie has evolved from automotive content creator to global media powerhouse, synonymous with world-first reveals and ultra-luxury storytelling. Previous partnerships with Bugatti, Koenigsegg, Jacob & Co. and Microsoft cement its status as the premier platform for six-figure integrated brand campaigns targeting high-net-worth consumers.
Wavelength brings proven expertise delivering social-first campaigns for Red Bull, ITV and the Freeride World Tour, alongside a proprietary creator network reaching 320 million fans globally. Together, the two organisations command one of the largest premium audiences in digital media.
The partnership focuses on two pillars:
"Alex and her team have built something genuinely rare: a platform that commands the attention of an audience luxury brands compete to reach. This partnership exemplifies what Wavelength was built to do."
— Alistair Gosling, CEO, Wavelength Network
About Wavelength
Wavelength is a social-first media company delivering 950 million monthly video views across 320 million fans and followers. The network creates high-impact campaigns through authentic storytelling and strategic creator partnerships for brands, agencies and rights owners.
Website: www.wavelength.now
About Supercar Blondie
Supercar Blondie is the world's most-followed automotive and lifestyle media brand, producing high-production content spanning ultra-luxury automotive, technology, aviation and travel. Founded by Alex Hirschi, the platform delivers world-first reveals and exclusive access to a global audience of affluent consumers.
Website: www.supercarblondie.com
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