Brand Licensing Agent

Build and lead Wavelength's licensing business in your market. A contract agent role across worldwide territories, built on a global creator network.

The Role

Your territory's partner and licensing representative for Wavelength. You identify where our talent, brands, content and intellectual property can create commercial value, then find, pitch and develop the partners who can bring them to market.

What You Will Do

Three things. You plan market strategy, including a country licensing plan and an annual pipeline. You run business development, from outreach through to signed agreements. You also manage the licensing programme in your territory with the Wavelength team.

The opportunity is deliberately broad. It includes consumer products, apparel and fashion, sports equipment, automotive, travel, fitness and wellness, beauty, technology, gaming, publishing, collectibles, destination and tourism partnerships and co-branded products and experiences.

What You Will Bring

Experience in areas such as licensing, sports marketing, brand partnerships, media, entertainment, consumer products, advertising, sponsorship, athlete or creator representation and IP development. It suits someone who understands how business is done in their market.

We want a strong network of senior commercial contacts and knowledge of your local market. You should be able to open doors and turn opportunities into revenue.

How It Works

We are looking for entrepreneurs and agents, not employees. It is a contract role, and you should already know your market and its major players.

Compensation is a partnership based on a standard licensing gross revenue share.

Worldwide. The priority markets are North America, Europe, the Middle East, Asia Pacific and Latin America.

Access to our global network of creators, athletes, publishers and talent, plus licensing opportunities and IP, central commercial and management support, pitch materials and commercial assets and support with negotiations and deal structures.

You lead commercial discussions and negotiations alongside Wavelength, which supports you with negotiations and deal structures.

You do. You own the market relationship, while Wavelength provides the wider network, talent relationships, commercial infrastructure and central support.

Frequently Asked Questions

What is a Country Licensing Agent?

▾
Your territory's partner and licensing representative for Wavelength. You identify where our talent, brands, content and intellectual property can create commercial value, then find, pitch and develop the partners who can bring them to market.

Is this an employee role?

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No. We are looking for entrepreneurs and agents, not employees. It is a contract role, and you should already know your market and its major players.

How is the role paid?

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Compensation is a partnership based on a standard licensing gross revenue share.

Which markets are you recruiting for?

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Worldwide. The priority markets are North America, Europe, the Middle East, Asia Pacific and Latin America.

What will I do day to day?

▾
Three things. You plan market strategy, including a country licensing plan and an annual pipeline. You run business development, from outreach through to signed agreements. You also manage the licensing programme in your territory with the Wavelength team.

Which licensing categories could I work in?

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The opportunity is deliberately broad. It includes consumer products, apparel and fashion, sports equipment, automotive, travel, fitness and wellness, beauty, technology, gaming, publishing, collectibles, destination and tourism partnerships and co-branded products and experiences.

What does Wavelength provide?

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Access to our global network of creators, athletes, publishers and talent, plus licensing opportunities and IP, central commercial and management support, pitch materials and commercial assets and support with negotiations and deal structures.

What background are you looking for?

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Experience in areas such as licensing, sports marketing, brand partnerships, media, entertainment, consumer products, advertising, sponsorship, athlete or creator representation and IP development. It suits someone who understands how business is done in their market.

Do I need an existing network?

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Yes. We want a strong network of senior commercial contacts and knowledge of your local market. You should be able to open doors and turn opportunities into revenue.

Will I negotiate on my own?

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No. You lead commercial discussions and negotiations alongside Wavelength, which supports you with negotiations and deal structures.

Who owns the relationships in my territory?

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You do. You own the market relationship, while Wavelength provides the wider network, talent relationships, commercial infrastructure and central support.

How do I apply, and what should I include?

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Use the Apply now button to reach the application portal. Include a summary of your relevant experience (with your LinkedIn link), an overview of your active industry network and key local relationships, examples of partnerships or licensing deals you have personally developed and closed and the licensing categories you think offer the highest revenue opportunity in your market.

Let's Talk

Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.

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Wavelength Group / Extreme / UNREEL
United Kingdom • USA
HQ: 10 York Rd, London SE1 7ND, United Kingdom
+44 (0)207 244 1000
Los Angeles: 312 Arizona Ave, Santa Monica, CA 90401
info@wavelengthnetwork.com
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