What We Create and Cover
The world's biggest automotive creator brand.
Our highly engaged audience loves our future-facing take on cars, design and technology. We offer escapism and make the inaccessible, accessible.
With a love for Supercars, we started experimenting with car videos and the audience exploded!
October 2020 saw us reach the top of the charts. Recognised and awarded, we created new show formats.
From social influencer to full digital media network: creator roster, creative studio and a suite of channels across social and online.
What started with the original Supercar Blondie, Alex Hirshi, has now grown into a collective of amazing in-house creators and journalists around the world providing 24 hr entertainment.
From the start, we have taken a creator-first approach: authentic voices, real passion, unmatched scale.
300 million minutes of view time on YouTube monthly.
More social views every month than ESPN, Channel 4, Sky Sports and Jungle Creations.
SuperCar Blondie generates 10X the monthly social views of Carwow and 20X more monthly social engagements than Carwow, AutoTrader, What Car and Auto Express combined.
Source: Tubular Labs January 2026, Crowdtangle February 2026
Website Traffic by Market · Apr to Jun 2026
The audience global footprint is highly concentrated in the USA, Southeast Asia, the Middle East, UK and Europe.
Source: Google, Tubular, User surveys
Almost 1 in 3 of our global monthly views are USA*
Sources: Tubular Labs, Google GAM, META Business Manager, YT Business Manager, TikTok Business Manager
SB Media offers unmatched access to a largely millennial male, aspirational audience at scale.
A premium, high-income audience, ideal for luxury automotive, lifestyle and technology brands seeking quality reach in the UK market.
Sources: SB Media Survey December 2025, Tubular Labs Nov 2025, Meta, TT, YT business managers
Sources: SB Media Survey October 2025
According to eMarketer, with traditional search results audience behaviour being disrupted by AI, social media is becoming the go-to search tool where purchase decisions start.
Source: eMarketer "Top 5 Channels used to research brands"
Authentic, high quality productions delivered to a loyal audience at scale
Brand-safe advertising across the SB media network
Leveraging the SB Media Creator network
Brand integration into original productions that our audience love
Bespoke short-form vertical video content designed for IG Reels, Stories, TikTok and YouTube Shorts.
Written articles to help boost awareness around video content, promoted through social traffic drivers.
Hero videos over 3 minutes with high production values built to scale on social.
A roster of creators within SB Media to bring content to life in only the way that they can.
Drive Awareness of Z & Ariya
A 6 week campaign to drive awareness of two mid-range Nissan Models, Z and Ariya, educating our audience on key features, tech and benefits. 12 assets delivered across 4 platforms and web.
Icon of the Seas Launch
Maximising hype around the world's biggest cruise liner launch. 8 assets across socials and YouTube featuring drone footage and on-ship tours. Dominated feeds at launch with hundreds of thousands of interactions.
Awareness & Consideration: UK, Germany & France
A two-pronged content strategy to build awareness and consideration across UK, Germany and France, landing key safety messages during the autumn/winter sales period. SB's proven "Will it Tire" format drove organic reach whilst a bespoke "Ultimate Tire Change" series deepened brand engagement across 3 shoots.
Air Taxi Flying Race & Dubai Air Show Campaign
We partnered with Joby Aviation to showcase their air taxi and the 'future of urban air mobility' through premium storytelling across Instagram and Supercarblondie.com. Phase one featured a "Race A to B" challenge with SB talent racing Joby's air taxi, making its speed and real-world potential instantly understandable. Phase two delivered the Joby Air Taxi reveal at the Dubai Airshow in SB's signature style, positioning Joby as a credible, next-generation mobility leader.
Let's create something extraordinary for your brand.
Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
