With a love for Supercars, we started experimenting with car videos — and the audience exploded!
October 2020 saw us reach the top of the charts. Recognised and awarded, we created new show formats.
From social influencer to full digital media network: creator roster, creative studio and a suite of channels across social and online.
What started with the original Supercar Blondie, Alex Hirshi, has now grown into a collective of amazing in-house creators & journalists around the world providing 24 hr entertainment. From the start, we have taken a creator-first approach — authentic voices, real passion, unmatched scale.
300 million minutes of view time on YouTube monthly. More social views every month than ESPN, Channel 4, Sky Sports and Jungle Creations. SuperCar Blondie generates 10X the monthly social views of Carwow & 20X more monthly social engagements than Carwow, AutoTrader, What Car & Auto Express combined.
Source: Tubular Labs January 2026, Crowdtangle February 2026
Apr – Jun 2026
The audience global footprint is highly concentrated in the USA, Southeast Asia, the Middle East, UK and Europe.
Source: Google, Tubular, User surveys
Facebook 446M · Instagram 57M · TikTok 15.7M · YouTube 50M monthly views
Almost 1 in 3 of our global monthly views are USA. 80% Male · 73% Aged 18–44
Sources: Tubular Labs, Google GAM, META Business Manager, YT Business Manager, TikTok Business Manager
Facebook 91.7M · Instagram 11.7M · TikTok 5.2M · YouTube 10.7M monthly views
73% Aged 18–45 · 80% Male · 23.8% Household Income £80k+
Sources: SB Media Survey Dec 2025, Tubular Labs Nov 2025, Meta, TT, YT business managers
"Your content literally reviews what the future looks like"
"Supercar Blondie reminds me that there is a different world somewhere. It makes me want to go further."
"Supercar Blondie is the best in showcasing new and exotic vehicles"
"They go into detail without making it too complicated to understand"
"Incredible inspiration for future car industry and of course for dreaming."
"SB is the OG! Been following it for eons now. Can't imagine not getting an SB video on my feed daily!"
65.8% say Supercar Blondie is important for keeping up to date with the latest cars. Source: SB Media Survey October 2025
According to eMarketer, with traditional search results audience behaviour being disrupted by AI, social media is becoming the go-to search tool where purchase decisions start.
Source: eMarketer "Top 5 Channels used to research brands"
Authentic, high quality productions delivered to a loyal audience at scale
Brand-safe advertising across the SB media network
Leveraging the SB Media Creator network
Brand integration into original productions that our audience love
Bespoke short-form vertical video for IG Reels, Stories, TikTok and YouTube Shorts.
Written articles to help boost awareness around video content, promoted through social traffic drivers.
Hero videos over 3 minutes with high production values built to scale on social.
A roster of creators within SB Media to bring content to life in only the way that they can.
Drive Awareness of Z & Ariya — a 6 week campaign educating our audience on key features, tech, and benefits across 4 platforms and web.
Icon of the Seas Launch — maximising hype around the world's biggest cruise liner launch with drone footage and on-ship tours.
Awareness & Consideration across UK, Germany & France — the "Will it Tire" format plus a bespoke "Ultimate Tire Change" series.
Air Taxi Flying Race & Dubai Air Show Campaign — showcasing the future of urban air mobility across Instagram and Supercarblondie.com.
Build your Brand, Maximise Revenue, Scale Your Audience. We partner with ambitious brands, creators, athletes and event owners to drive measurable growth.
