WAVELENGTH • Social-first media network for creators, publishers & brands

We bring creators, publishers, channels and brands together in one place, to deliver greater commercial value, brand relevance and audience engagement through social media.

We integrate brand messaging into social content (such as Facebook, Instagram, YouTube and TikTok) and then distribute it to millions of fans in the areas they love:

Action Sport

18 million

Adventure Travel

21 million

Animals

7.5 million

Art & Craft

39 million

Automotive

2.2 million

Beauty

106 million

DIY

25 million

Fashion

8.7 million

Fitness & Strength

18 million

Food & Cooking

25 million

Home Decor

5.1 million

Lifestyle

78 million

Technology

2.2 million

Tips & Life Hacks

28 million

Treasure

2.2 million

Coming Soon

Environment

Travel

Gaming

Music

Sport

Wellbeing

How we work with you

Discover how we can help maximise your reach, revenue & value through social media.

For Brands & Agencies

We create high-impact campaigns that connect brands with this growing youth audience through powerful storytelling.

Agencies

Brands

For Creators & Publishers

We partner with social publishers, YouTubers, and creators to commercialise their channels and communities at scale.

Social Publishers

Creators

For Television & Event Owners

We build, manage and monetise premium long-form content and events for TV producers, distributors and sports rights holders.

TV Production Companies

Rights Owners

Activation

Content, creative and community activation services

In addition to our network of social media channels, publishers and creators we have an in-house agency offering:

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Sponsorship, Brand & Campaign Management

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Creator Collaborations & Engagement

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PR & Media Outreach

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Social Media Management

More About Agency Services

Why now?

The creator economy is booming, video is king.

Media consumption is at a peak but battle lines are being drawn as all the various channels fight for audience attention.

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‘Social publishers’ are Niche Content Creators, Community-Focused Channels and Viral Content Hub that create and distribute content to audiences via social media.
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Video is the most dominant form of social media content.
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200+ million content creators drive a ‘creator economy’ projected to almost triple in size in next five years ($190B today to $528B by 2030)

Brands have to promote products via social media and publishers have to develop effective integrated brand solutions.
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Social media audience at scale = competitive advantage, with branding and IP the secret to unlocking and maximising value.
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The creator economy is currently dominated by handful of large platforms.
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Traditional media companies have been slow to bring premium TV content libraries to YouTube and social.

The Problem we solve

Media fragmentation has peaked and social publishing is primed for consolidation.

Big tech rules.
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75% of channel owners find platform revenue ‘unreliable’
Ad Blocking is at all time high (30% +).
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Social Publishers have delivered viewership at scale but have largely ignored direct brand integrations and the growing trend for advertiser funded entertainment.
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Many traditional media companies have been slow to bring premium TV content libraries to YouTube and social.

Publishers are under-served.
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Creators earn up to 5x in brand partnerships Vs AdSense.
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Publishers deliver commercially valuable eyeballs but lack the requisite capability to package and provide compelling full funnel solutions to brand advertisers.
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Publishers are slaves to the algorithm with YouTube et al demanding longer and higher quality content.

Contact Us

Wanna Talk?

We help to generate greater reach, engagement, value and revenue for content creators, social publishers, event owners, premium content producers, brands and agencies. If you would like to chat to us about ways in which we can work together, please:

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We bring creators, publishers, channels and brands together in one place, to deliver greater commercial value, brand relevance and audience engagement through social media.

Coming Soon

How we work with you

Discover how we can help maximise your reach, revenue & value through social media.

For Brands & Agencies

For Creators & Publishers

For Television & Event Owners

Activation

Content, creative and community activation services

In addition to our network of social media channels, publishers and creators we have an in-house agency offering:

Why now?

The creator economy is booming, video is king.

Media consumption is at a peak but battle lines are being drawn as all the various channels fight for audience attention.

Brands have to promote products via social media and publishers have to develop effective integrated brand solutions.‍

The Problem we solve

Media fragmentation has peaked and social publishing is primed for consolidation.

Big tech rules.‍

Publishers are under-served.‍

Contact Us

Wanna Talk?

Brands have to promote products via social media and publishers have to develop effective integrated brand solutions.
‍

Big tech rules.
‍

Publishers are under-served.
‍