Supercar
Blondie

The world's biggest automotive creator brand — with over 125 million followers worldwide.

Automotive / Tech / Lifestyle / Entertainment

125M+
Followers: 1.5B+
Monthly Views: 133M+
Engagements: 1.5M+
Monthly Website Visits

Who We Are

We entertain, delight and educate global fans, generating more than 1.5 billion views per month

Cars, Tech & Luxury

Our Mission

Bring aspirational
campaigns to life

Our highly engaged audience loves our future-facing take on cars, design and technology — we offer escapism and make the inaccessible, accessible.

THE FUTURE

Our Evolution

From 1 Influencer
to a Creator Network

2015

Launched Supercar Blondie

With a love for Supercars, we started experimenting with car videos — and the audience exploded!

2020

Most Viewed Facebook Page

October 2020 saw us reach the top of the charts. Recognised and awarded, we created new show formats.

2022

Fast Growing Media Company

From social influencer to full digital media network: creator roster, creative studio and a suite of channels across social and online.

Our Approach

Creator-First.
Always.

What started with the original Supercar Blondie, Alex Hirshi, has now grown into a collective of amazing in-house creators & journalists around the world providing 24 hr entertainment.

From the start, we have taken a creator-first approach — authentic voices, real passion, unmatched scale.

What We Create and Cover

Automotive, Luxury & Tech Entertainment
Brought to Life

Incredible Custom Builds
Amazing Concept Cars
Unique Travel Experiences
Luxury Lifestyle
New Vehicle Reviews
Tech & Innovation

Cross Platform Reach

Leading on All
Social Media Platforms

22.1M
YouTube Followers
17.7M
Instagram Followers
63M
Facebook Followers
20.2M
TikTok Followers
2.1M
Snapchat Followers

The Big Numbers

Performance At Scale

1.5B
Monthly Cross Platform Views

More social views every month than ESPN, Channel 4, Sky Sports and Jungle Creations.

SuperCar Blondie generates 10X the monthly social views of Carwow & 20X more monthly social engagements than Carwow, AutoTrader, What Car & Auto Express combined

133M
Engagements

420M+
Minutes Viewed Per Month

Source: Tubular Labs January 2026, Crowdtangle February 2026

Website

supercarblondie.com

Website Traffic by Market · Jan – Apr 2026

Month	🇺🇸 US	🇬🇧 UK	🇨🇦 Canada	🇦🇺 Australia
Jan	6.2M	1.1M	1M	429K
Feb	6.3M	1.3M	948K	325K
Mar	4.1M	620K	651K	230K
Apr	2M	544K	361K	146K

1.5M+
Avg. Monthly Visits (Global): 63%
Aged 25–44: 60%
Male Audience

Our Community

Demographics &
Audience Insights

At Scale

1 in 4

SB Media viewers is a top 20% household income earner

Affinity Scores

2.7x

Gaming

AutoeSportsFPSRPG

2.9x

Technology

AutomotiveConsumer HardwareSoftware

3.9x

Entertainment

ActionSciFiRomcomThriller

3.9x

Sports

MotorsportsNBAFootballGolf

3.4x

Lifestyle

TravelFashionOutdoorsRestaurants

Source: Google, Tubular, User surveys

USA IS OURBIGGESTMARKET

83.9m
US YT, FB & IG Followers: 569.7m
Monthly US Views / Plays

Facebook: 446m Monthly Views
Instagram: 57m Monthly Views
TikTok: 15.7m Monthly Views
YouTube: 50m Monthly Views

Sources: Tubular Labs, Google GAM, META Business Manager, YT Business Manager, TikTok Business Manager

Web

Ad Impressions p/month: 58m
Sessions p/month: 6.2m
Uniques p/month: 3.6m

Social

Almost 1 in 3 of our global monthly views are USA*

80%
Male: 73%
18–44

PREMIUMUK CAR ENTHUSIAST AUDIENCE

SB Media offers unmatched access to a largely millennial male, aspirational audience at scale.

8.7m
UK YT, FB & IG Followers: 119m
Total UK Views / Plays

Facebook: 91.7m Monthly Views
Instagram: 11.7m Monthly Views
TikTok: 5.2m Monthly Views
YouTube: 10.7m Monthly Views

Sources: SB Media Survey December 2025, Tubular Labs Nov 2025, Meta, TT, YT business managers

73%
18–45: 80%
Male: 23.8%
Household Income £80k+

A premium, high-income audience — ideal for luxury automotive, lifestyle and technology brands seeking quality reach in the UK market.

Our Audience Listen

They depend on experts they trust.

"Your content literally reviews what the future looks like"

"[Supercar Blondie] reminds me that there is a different world somewhere. It makes me want to go further."

"[Supercar Blondie is] the best in showcasing new and exotic vehicles"

65.8%

Say Supercar Blondie is important for them for keeping up to date with the latest cars

Sources: SB Media Survey October 2025

"They go into detail without making it too complicated to understand"

"Incredible inspiration for future car industry and of course for dreaming."

"SB is the OG! Been following it for eons now. Can't imagine not getting an SB video on my feed daily!"

Why It Matters Now

Social Is
The New Search

According to eMarketer, with traditional search results audience behaviour being disrupted by AI, social media is becoming the go-to search tool where purchase decisions start.

18–34

Year olds use social as their top channel when researching brands.

35–44

Social search is second only to search engines and ahead of consumer review sites.

Source: eMarketer "Top 5 Channels used to research brands"

Social is now the
primary discovery engine

for the world's most engaged
automotive audience

How To Work With Us

Partnership
Opportunities

Branded Content & Experiences
Authentic, high quality productions delivered to a loyal audience at scale
Display Advertising
Brand-safe advertising across the SB media network
Creator Campaigns
Leveraging the SB Media Creator network
Sponsorship
Brand integration into original productions that our audience love

Our Ecosystem

Content Formats

Social Short Form
Bespoke short-form vertical video content designed for IG Reels, Stories, TikTok and YouTube Shorts.
Written Long Form
Written articles to help boost awareness around video content, promoted through social traffic drivers.
Long Form Formats
Hero videos over 3 minutes with high production values built to scale on social.
Creators
A roster of creators within SB Media to bring content to life in only the way that they can.

Our Clients

Trusted by many of the
World's Leading Brands

Case Studies

Campaign Results

Case Study

Nissan Canada

Drive Awareness of Z & Ariya

A 6 week campaign to drive awareness of two mid-range Nissan Models — Z & Ariya — educating our audience on key features, tech, and benefits. 12 assets delivered across 4 platforms and web.

15.6M
VIEWS: 198K
ENGAGEMENTS: 25M
IMPRESSIONS

Case Study

Royal Caribbean

Icon of the Seas Launch

Maximising hype around the world's biggest cruise liner launch. 8 assets across socials and YouTube featuring drone footage and on-ship tours. Dominated feeds at launch with hundreds of thousands of interactions.

13.9M
VIEWS: 582K
ENGAGEMENTS: 3.99%
ENG. RATE

Case Study

Continental

Awareness & Consideration — UK, Germany & France

A two-pronged content strategy to build awareness & consideration across UK, Germany and France — landing key safety messages during the autumn/winter sales period. SB's proven "Will it Tire" format drove organic reach whilst a bespoke "Ultimate Tire Change" series deepened brand engagement across 3 shoots.

43.3M
VIEWS / PLAYS: 660K
ENGAGEMENTS: +13%
PURCHASE INTENT*

Case Study

Joby Aviation

Air Taxi Flying Race & Dubai Air Show Campaign

We partnered with Joby Aviation to showcase their air taxi and the 'future of urban air mobility' through premium storytelling across Instagram and Supercarblondie.com. Phase one featured a "Race A to B" challenge with SB talent racing Joby's air taxi, making its speed and real-world potential instantly understandable. Phase two delivered the Joby Air Taxi reveal at the Dubai Airshow in SB's signature style — positioning Joby as a credible, next-generation mobility leader.

1.63M
VIEWS: 34.4K
ENGAGEMENTS: 4
ASSETS DELIVERED